Roblox partners with PubMatic to launch immersive video ads on its platform, targeting major brands and driving revenue growth. Find out why RBLX stock is a Buy.

We recently published 10 Big Names With Surprising Gains. Roblox Corp. (NYSE:RBLX) is one of the top performers of last week.

Roblox has hired PubMatic to help ramp up sales of new video advertisements the gaming platform expects to launch later this year, the advertising tech firm said on Wednesday.

Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings ...

Roblox is planning to soon introduce ads in between games to grant players rewards and it's one step closer to their already rich ecosystem.

Shares of Roblox (RBLX) are on the rise on Monday after Wedbush said that notwithstanding a slew of recent and forthcoming hit pieces and legal ...

Roblox’s video ad platform is now open to programmatic demand. The gaming platform also announced measurement partnerships with IAS and Kantar.

As the name suggests, these are video ads that users can opt to watch in order to receive an in-game reward, something Roblox is calling "immersive advertising." ...

"2023 was a year of testing and learning, 2024 is our year of scale," for Roblox's ad business said Christina Wootton, Roblox's partnerships boss.