Scrolling through content without end has implications for mental health and well-being, numerous studies show. “Infinite scroll” is likened to a virtual slot machine — which offers dopamine ...

Here’s more about the issue, why infinite scroll prevents content from being indexed, and what Google recommends doing instead. Google’s Martin Splitt Debugs JavaScript SEO Issues at Virtual ...

In a recent Javascript SEO Office Hours Hangout, Google’s Martin Splitt answered a question about infinite scrolling and preventing indexing of scrolled content as if it were part of the main ...

The infinite scroll is interaction design’s answer to our penchant for endlessly searching for novelty. Certainly, there are technical reasons for the scroll’s increasing ubiquity.

Microsoft Bing is testing infinite scroll just a month after Google fully launched continuous scroll on desktop search. I guess this should come as no surprise that Bing would test this, it does ...

A few years ago, everyone was clicking. Today, we’re all scrolling. Twitter, Pinterest, Facebook, and as of this week, Instagram and Medium - it seems everyone is getting on the infinite scroll ...