The analysis found viral TikToks tend to be happy, feature a person talking to the camera, and include music as their primary backing sound. An infographic (below) explores additional findings from ...

The cause of this wild car-theft spree? A viral TikTok. The "Kia Challenge" video, which first appeared in 2021 and regained popularity in July 2022, showed how to easily hijack certain models of ...

TikTok isn’t necessarily ruining the music industry, but it is reshaping it in ways that favor virality over the longevity of music. It provides artists with unprecedented exposure; it also changes ...

Though he'd already been in the spotlight for a few years by the time he started his now hugely popular TikTok account in January 2021, he still wouldn't call himself an influencer. He doesn't ...