As consumer behavior shifts more rapidly, understanding in-home usage helps leaders reduce risk, innovate and stay ahead of ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

Dr. Bin Tang, Founder & CEO of Noah Digital, is an internationally recognized AI & digital marketing leader & author of “Local to Global.” Marketing has always been about understanding your audience.

From discounts to luxury pricing, learn how fashion pricing psychology impacts consumer behavior fashion and drives modern ...

Packaging is a unique aspect of the product world because it often serves as an ambassador for the brand. Good product packaging can influence consumer behavior. It’s a microcosm of the broader world, ...

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

There is not yet enough data on consumer behavior around no-and-low-alcoholic (NOLO) drinks to position them as the "healthy" alternative to alcoholic beverages, say researchers. There has been ...

What if your SEO strategy could predict what customers want before they even search? The shift from keyword-centric to behavior-driven SEO is important. When you understand why people search, not just ...