Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Have you ever heard the phrase, B2B Marketing and wondered what it meant? Well here we explain the basics of what Business to Business Marketing is, from McDonalds buying tomatoes for the sandwiches ...

The influencer marketing playbook has long been written for consumer brands. Beauty tutorials on YouTube, unboxing videos on ...

Forbes contributors publish independent expert analyses and insights. Defining B2B fintech requires going back in time a few decades. If we look at the evolution of B2B fintech, we are effectively on ...

A B2B campaign, also known as a business-to-business campaign, is a marketing program in which a company offers its products or services to other businesses, rather than to consumers. In B2B campaigns ...

Find out more about Global B2B is like looking at business from the International Space Station, don't miss it.

It’s never been easy to sell to B2B buyers. Today, however, there are new challenges making it even more difficult. The number of people involved in B2B purchasing is rising, the B2B sales cycle is ...

Marketers across all industries have been attempting to course-correct the over-emphasis on performance marketing this year, ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

The playbook for B2B marketing is being rewritten at lightning speed. The strategies that worked yesterday are quickly being outpaced by new technologies and shifting customer expectations. It's no ...

Account-based marketing (ABM). If you’re a B2B marketer, the chances are you’ve heard of it. But what is it exactly, and why is there so much fuss made of this B2B marketing strategy? Well, this blog ...