The results are in from Forrester’s 2023 B2B Brand and Communications Survey. In our annual survey, we ask marketing and brand leaders about their anticipated budget changes in 12 program and ...

In 2026, the communications playbook is becoming sharper, faster and more data-dependent. Latest research shows that ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Episode 574 of Marketing Smarts makes it clear that a lack of communication skills can cost you a lot more than just personal relationships. "Companies can pour an enormous amount of time, effort, ...

Great solutions are often complex by nature. Great messaging shouldn’t be. The B2B world is teeming with sophisticated solutions built for intelligent buyers, and in a misguided effort to explain that ...

Discover strategies to overcome the “curse of knowledge” and find the ideal writing partner in the dynamic world of B2B communication. From simplifying technical jargon to fostering strong ...

We surveyed some of our people here at Fifth Ring to glean some industry truths on what we can all do better, whether you are an agency or client side marcomms specialist. 1. Kill the buzz words If ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Fellow B2B marketers, we all know that the end of the year is a unique time. Many brands are ...

ChatGPT made history as the fastest-growing online platform; and, as of this writing, it has just 0.03% paid visitor traffic. It has left B2B marketers and PR professionals scratching their heads and ...

We’ve heard it all before. It’s the age of the self-serve buyer – audiences don’t want to be sold to anymore and their buying journeys are everything but linear. Adding fuel to the fire, it’s harder ...