The results are in from Forrester’s 2023 B2B Brand and Communications Survey. In our annual survey, we ask marketing and brand leaders about their anticipated budget changes in 12 program and ...

In 2026, the communications playbook is becoming sharper, faster and more data-dependent. Latest research shows that professional audiences are increasingly drawn to news-style content over ...

Great solutions are often complex by nature. Great messaging shouldn’t be. The B2B world is teeming with sophisticated solutions built for intelligent buyers, and in a misguided effort to explain that ...

Episode 574 of Marketing Smarts makes it clear that a lack of communication skills can cost you a lot more than just personal relationships. "Companies can pour an enormous amount of time, effort, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Fellow B2B marketers, we all know that the end of the year is a unique time. Many brands are ...

ChatGPT made history as the fastest-growing online platform; and, as of this writing, it has just 0.03% paid visitor traffic. It has left B2B marketers and PR professionals scratching their heads and ...

Discover strategies to overcome the “curse of knowledge” and find the ideal writing partner in the dynamic world of B2B communication. From simplifying technical jargon to fostering strong ...

We surveyed some of our people here at Fifth Ring to glean some industry truths on what we can all do better, whether you are an agency or client side marcomms specialist. 1. Kill the buzz words If ...

When it comes to digital communication, businesses are constantly searching for tools that improve customer engagement and drive results. Rich Communication Services (RCS) is an enhanced messaging ...

Canva head of B2B marketing Emma Robinson believes the best B2B work happens when creativity and intelligence support each ...