In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

Marketers are quick to espouse the importance of what they do, but few can back their claims. A 2015 Forbes Insights Report indicates as much, noting that only 22% of marketers have data-driven ...

The Art and Science of Web Analytics: Going Beyond the Status QuoChris Golec Companies are realizing that in today's competitive business environment, marketers must go beyond the status quo of a Web ...

LONDON--(BUSINESS WIRE)--Quantzig, a leading analytics and advisory firm that delivers customized analytics solutions, has announced the completion of their article on the five best sales and ...

At this point, the use of analytics to assess marketing effectiveness is an emerging trend. Many marketing professionals want to measure the impact of their programs but are skeptical about whether ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

With product commoditization and standardization of services continuing to fuel the radical shift towards an analytics-driven culture— marketing analytics is poised to play a crucial role in key ...

Access of our Marketing Analytics Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today ...