Martech sits between business and IT but often misses a powerful partner — quality management. Learn how QA and UAT improve ...

The collision between ad tech and martech has been dubbed as "inevitable" by ExchangeWire contributors for some time; but few have explored what the fallout might be. In this piece, Vincent Potier, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. If you mention the word MarTech to your average person on the street, you might get a blank ...

Do you have stack bloat? There are a few questions a leadership team can ask to see if a given martech stack is providing value or if it needs adjustments. Analytics has been a part of the digital ...

As performance tools dominate budgets, brand consistency suffers. Here's how brandtech creates control, compliance and ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 2 days 1 hour ago By E.J. Schultz - 2 days 2 hours ago By Tyler Bishop - 2 days 5 hours ago By Tim Nudd - 2 days 7 hours ago By ...

Digital experience (DX) is quickly becoming a deciding factor for many customers when it comes to deciding what brands get their business. And of course, many brands are beefing up their martech ...

With the number of marketing technology tools growing, it's hard to know where and how much to invest. The pressure is on: build a technology infrastructure to drive more revenue, lower the cost of ...

In today's fast-paced digital world where attention is a scarce commodity, crafting the perfect marketing strategy has become more crucial than ever And at the heart of every successful marketing ...

$215bn – that’s how much the marketing industry is projected to spend globally on martech by 2027. But here’s the thing: more tools don’t always mean more results. And if your stack feels more like a ...

Human beings like shortcuts. There’s a reason we say martech and adtech instead of “marketing technology” and “advertising technology” — it saves us five or six syllables, and precious seconds of time ...