Make it easier for your users to find you. Discover how query expansion and query scoping can help with this in-depth article. The right search query is a Goldilocks-style effort: Not too specific ...

Even the greenest of graduate students have heard “publish or perish,” but rarely are they instructed on exactly how to accomplish that or even where to start. The world of publishing can feel ...

What is Query Deserves Freshness? Query deserves freshness (QDF) is a part of Google’s algorithm that prioritizes newer content in search results when a searched topic is trending, rapidly evolving, ...

If 2004’s well-received documentary “What the #$*! Do We Know!?” made the case for a mysterious universe in which human beings are unified through an overlapping of physics and spirituality, then “One ...

Google’s CEO Sundar Pichai recently discussed the future of search, affirming the importance of websites and search engines (good news for SEO) while also acknowledging a place for AI chatbots like ...

Two years ago, in my early quest to understand what would become AI Overviews, I declared that Retrieval Augmented Generation was the future of search. With AI Overviews and now AI Mode wreaking havoc ...