All great video marketing campaigns start with great video scripts. Voiceover, music, visuals—these all enhance your story, but that story needs to be on paper first. Your creative team can only do so ...

HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.

Plays are written to be performed. A script is a written version of the play. Watch this clip to understand the basic structure of a play script. Narrator: Some stories are written for people to ...

How exciting that you're venturing into writing a radio or television commercial. Writing for broadcast media is significantly different from writing a print or digital ad. For the first time, you're ...

One might think that those droll little witticisms that Siri sometimes comes up with a the result of a machine intelligence gaining a sense of humour. Sadly this is not the case: Siri just isn't ...