Occasion purchasing: It’s fairly easy to track spending habits on seasonal events, such as holidays (Christmas, Thanksgiving, ...

Customer segmentation can help you better engage customers and increase sales. In our guide, find out what customer segmentation is and how it works.

Segmentation for personalization In addition to informing your marketing strategy, you can also create segments to target them with personalized experiences.

Targeted marketing and personalization have evolved dramatically in the last decade.