From changes in data availability, to the growth of new platforms, to shifting customer behavior, digital advertising today isn’t what it was just a few years ago. This series of articles will tell ...
If there’s one thing all data brokers have in common, it’s that they don’t like being called data brokers. And it’s no wonder why, considering the term has become as sensitive as the data some of ...
Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.
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