A great brief can unite a team by communicating common aims and objectives. Graham Wylie, director at Decision Point, offers eight core components to getting a brief right Behind every great campaign ...

Curiously, it is even more important in a B2B context to treat the ‘target’ as a real human being and to write the brief from their point of view. In all marketing we know that we are talking to ...

Confident Marketers are nearly four times more likely to be fully aligned with their sales teams, with 22% reporting fully ...

Buying dynamics are more complex than ever. Buying groups are getting larger, sales cycles are growing longer, and expectations for personalization have increased — all transforming how businesses ...

The latest research from Oktopost’s reveals how employee advocacy and corporate social strategies are reshaping the landscape of B2B marketing, underscores the growing trend of marketers embracing ...