October 15, 2008 — When patients with generalized social phobia (GSP) read negative comments about themselves, areas of their brain involved in self perception become activated, a new study shows.

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

In The Dew Breaker by Haitian-American writer Edwidge Danticat,a young immigrant, struggling with her sense of displacement, uses the food and spices of her Haitian childhood as a perceptual ...

Anil Seth's Being You is an outstanding book. It explores one of the most difficult and perplexing topics, consciousness, in an accessible way without sacrificing scientific rigor. Amazingly, each ...

Neuroscience is a relatively young discipline. This is especially true in relation to the physical sciences. While we understand a great deal about how, for example, physical properties emerge from ...

Anil Seth's Being You is an outstanding book. It explores one of the most difficult and perplexing topics, consciousness, in an accessible way without sacrificing scientific rigor. Amazingly, each ...