Dove and Crumbl are partnering on a new line of products that smell like some of Crumbl Cookies’ most popular flavors.

Honda, Japan’s No. 2 automaker, and Nissan aim to finalize an agreement by next June and establish the holding company by ...

Amazon’s Amy Armstrong returns to the agency world following an earlier stint with IPG Mediabrands’ Initiative, where she was ...

Nielsen is ratcheting up pressure on Paramount as their contract dispute nears its fourth month, cutting off access to a ...

Among today’s highlights, MullenLowe made wrapping paper out of unwanted advertising ideas; H&R Block leaked Santa’s tax ...

Google said new privacy technology makes it safe for advertisers to use IP addresses, setting off a debate in ad tech land.

New Year’s is coming early for Planet Fitness this year. The gym chain is known for running a marketing campaign every Dec.

Reaching Gen Z consumers remained a priority for many marketers in 2024—and some were more successful than others in doing so ...

Future phases of BSSP's campaign are planned for March, when ESPN will demonstrate its leadership in women’s sports coverage. BSSP will then tease the launch in the summer, and encourage fans to sign ...

Pop-Tarts scores with toaster trophy and Puma defuses PR disaster—plus, why it was a bad week for Grubhub, T-Mobile and NFL ...

Garett Sloane is Ad Age’s technology, digital and media reporter. He has worked in newspapers from Albany to New York City, ...

Volvo Cars has awarded its global media business to Interpublic Group of Cos.’ Initiative following a competitive review ...