Several times a year, CEO Susan Wojcicki updates users and creators on YouTube’s priorities. This Letter addresses initiatives to support the Black community, the impact of COVID-19, and how YouTube ...

Recommendations drive a significant amount of the overall viewership on YouTube, even more than channel subscriptions or search. As my family shows, there’s an audience for almost every video, and the ...

You've mastered the art of long-form video, building an audience with in-depth tutorials, engaging vlogs, or thought-provoking documentaries. But in today's fast-paced digital world, YouTube Shorts ...

Generative AI is transforming the ways creators express themselves – from storyboarding ideas to experimenting with tools that enhance the creative process. But viewers increasingly want more ...

For many creators, YouTube isn’t just a place to upload and comment on videos, it’s a community and home base. That’s why today we’re introducing handles, a new way for people to easily find and ...

Each month, more than 2 billion people come to YouTube to listen to their favorite music. Navigating the expansive landscape of great music has become a job within itself. With all of the amazing ...

Everyday people come to YouTube looking for learning content like physics tutorials, how-to draw a tiger, product reviews on the latest tech products, and more. And today we’re introducing new ways to ...

The past few years have been a transition for all of us. We've adapted to changes in our lives we couldn't have imagined before the pandemic. Along the way, we've seen incredible growth in the YouTube ...

Now that we have the power of a production studio in the palm of our hands, the universe of creators is growing every day. Today, creating is about participating in a cultural moment, and making the ...

Earlier this year, YouTube’s Culture & Trends Team studied the increasingly impactful role that fan culture plays in digital media. The report found that fans are no longer just consuming content, ...

A little over 15 years ago, I visited a company with an interesting take on digital video. As I walked through YouTube’s small offices above a pizza parlor, I could see the promise of the platform.

Since the very first upload, YouTube has opened up a new way to tell stories. Suddenly anyone with a story could find an audience. And they did just that. People filmed in their kitchens, their ...