Data platform Quorum wants to serve publishers and advertisers at the same level as walled gardens can, but without all the ...

Identity chaos – that’s what a customer recently called the current state of identity management (or lack thereof). It became ...

As we lean on AI to enhance content efficiency, we may be creating more content in service of media algorithms, rather than ...

Curation is the new hot topic, but it’s just another incarnation of bundling. Plus, Google's playing the long game with its ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Although open programmatic ad spend has only grown marginally since 2021, it should luckily lose less advertising market ...

First-party data collection is the name of the game these days for many big consumer brands. And, in most cases, that ...

VIA Rail and The Globe and Mail are combining their first-party data sets to create bespoke ad targeting audiences with data ...

Welcome to Week Three of the US vs. Google ad tech antitrust trial. Google started calling its witnesses on Monday, including ...

Here are a few of the most notable quotables from the first two weeks of the Google ad tech antitrust trial in Virginia.

The growth of online groceries and retail media puts new pressure on false advertising. Plus: Google is trying to create more ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...