At the recent Campaign360, Charlene Lee shares how Shein’s real-time production, pop-up activations, and micro-influencer ...

With Cannes Lions 2025 on the horizon, all eyes are on the most audacious and inventive campaigns from the APAC region vying ...

WPP has launched data solution Open Intelligence, which it is calling the advertising industry’s “first large marketing model ...

Meet the marketing leaders driving transformation, innovation, and impact across Asia-Pacific’s foremost brands.

Campaign understands that both Mindshare and EssenceMediacom’s China chiefs are stepping down; WPP Media pushes regional ...

Articles written by Staff Writer ...

Campaign360 2025 opened on May 26 at Marina Bay Sands with a two-day dive into marketing’s biggest reckonings: Can brands spark real change in a world under pressure? Is AI accelerating progress or ...

GroupM has named Sri Widowati as chief executive officer for its Indonesia operations. Widowati, widely known as ‘Wido’ in the industry, announced the move via her LinkedIn, stating she is “stepping ...

Under Lex Bradshaw-Zanger’s leadership, L’Oréal’s global portfolio has flourished. The brand welcomed iconic brands like Aesop and 3CE into new Southeast Asian markets. Under his belt, innovative ...

Some might say leading marketing at a banking giant like ANZ is an easy ride. Astrud Burgess has proven it’s anything but—raising the bar since taking over from Sweta Mehra, and making big results ...

With HDFC Bank cementing its status as one of India’s foremost financial institutions, Ravi Santhanam continues to steer the brand’s ascent with a blend of marketing innovation and an unwavering focus ...