How to scale your social media marketing to build traffic and leads Scaling social media can be risky because it's about human connection. Here are 3 pieces of the puzzle you should scale -- and two ...

How to optimize your Instagram account for search engines Instagram accounts are notoriously difficult to have displayed in search results. Instagram actually blocks search engines from indexing the ...

Meta tags are essential for creating or optimizing a webpage for SEO. Johann Godey reviews the most common meta tags and how they are best used.

The complete beginner's guide to Schema.org markup Do you know how to speak ‘search engine’? If there was ever a universal language for communicating with search engines, Schema.org is probably it.

As we reported over the weekend, Google has removed all PPC ads from the right-hand side of the search engine results page with immediate global effect. There’s been a great deal of speculation on ...

The beginner's guide to semantic search: Examples and tools "Semantics" refers to the concepts or ideas conveyed by words, and semantic analysis is making any topic (or search query) easy for a ...

Research insights: Role of featured snippets in website traffic boost A study on featured snippets reveals how they can help increase traffic to a website and what encourages and discourages searchers ...

What if Google was trying to take down the barriers that prevent business owners from being competitive on the SERP? How would that impact SEO now & in the future? Learn what ‘search equity’ is, how ...

No need for Google: 12 alternative search engines in 2018 Here are 12 alternatives to escape your reliance on Google for all things search in 2018.

Nearly half of your customers are on social media. How are you going to convince them to get to you and convert? Tips on CRO and social media.

The State of Schema.org: What are the biggest challenges surrounding Schema markup? A recent survey carried out by Schema App, a provider of tools to help with implementing Schema markup, has shed ...

Finding the perfect image can be crucial to grabbing the audience's attention, livening up a page, or illustrating a point. To do that, you of course need a good search engine. The web has plenty of ...