Ongoing advancements in digital media have heralded a new era of connected video experiences, revolutionising how brands connect with audiences. This shift offers advertisers unique opportunities to ...

Google is accused of running a monopoly in ad tech, according to a US Department of Justice case that began this week, with big potential consequences for advertising – here’s what you need to know.

This report spells out the media landscape marketers face, and the clear benefits that a well-thought out Earned Media strategy can offer brands.

Oreo, every kid’s favourite cookie, is best had with a twist, lick and dunk – in milk. But, the power of the Oreo brand is re-energised often, dunked in culture as a power ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

B2B Customer Promise campaigns are more likely to drive uplifts in brand health measures such as consideration, preference and purchase intent. B2B Customer Promise campaigns also appear to outperform ...

At COP26, UK broadcasters and streamers came together and signed the Climate Content Pledge, committing to help audiences understand and navigate the path to net zero and inspire them to make greener ...

There are a variety of attention measurement tools out there, ranging from facial coding and eye tracking to surveys; given that all have plusses and minuses, experts recommend using multiple methods.

An overview of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide. WARC’s latest global projections show that the ad industry is on track for ...

Artificial intelligence is set to transform how brands engage consumers, but a careful balance with human modes of connection is required. Artificial intelligence (AI) is top of mind, and on the tip ...

The use of humour in advertising is an effective strategy to help brands connect with their audiences, as it involves complex physiological and psychological processes that enhance memory, attention, ...

Gen Zs on average follow the least number of sports competitions compared to older cohorts and watch fewer live sports. However, the 18-24s are most likely to engage with sports through other content ...