YOUR Amazon Prime membership is stuffed with hidden perks that are easy to miss – including cheap movie tickets and free video games. If you’re already paying the £8.99 for deliveries and

AI-driven optimization platform Brand+ became available to all advertisers Monday in the Amazon DSP. Intended to simplify brand awareness campaigns, it enables marketers to deliver video ads across Amazon's properties and video publishers like Buzzfeed,

Amazon Ads is rolling out Brand+, a new offering for marketers combining "trillions of signals" from shopping, browsing and streaming across Amazon platforms.

A standard Amazon Prime membership costs £8.99 a month – that's £107.88 over the course of a year. If you pay annually, you'll be billed £95 instead.

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven digital marketing.

Whole Foods isn't the only grocery option available to Amazon Prime members. Subscribers also have access to the online grocery store Amazon Fresh, which provides free deliveries to some locations. Amazon Fresh has some similar products to Whole Foods but generally focuses on a broader range of groceries and home products at lower prices.

The brands we work with are excited to appear across this platform, as they understand the value in appearing within premium content."

Live streaming first gained traction on YouTube, but the platform that truly transformed the streaming landscape is Twitch. It redefined the way content is produced and consumed, building a community where viewers can engage directly with their favorite streamers.

In fact, Pop Culture Jeopardy just included a 'Streamy Award Winners' category in its latest episode and famous influencer Valkyrae even featured in one of its questions. Let's explore what we know about Valkyrae's appearance in Pop Culture Jeopardy.

Brand+ builds on Amazon Ads recent AI-driven programmatic media buying innovations, including the launch of Performance+, which automatically optimises campaign performance for lower-funnel outcomes, and Ad Relevance, which uses advanced machine learning to match ads with the most relevant placements without needing third-party cookies.

Moving forward, Amazon DSP’s Brand+ – “an industry-first AI-driven optimization capability” – is available for “all advertisers”.The announcement:Amazon Ads today announced that Brand+ in the Amazon DSP is now available to all advertisers,

Amazon Ads has made Brand+ in the Amazon DSP now available to all advertisers, an AI-driven optimisation capability that aims to simplify brand awareness campaigns.