All three of them are massive corporations, but the reach of the latter two is a lot wider than Ford. General Motors and Stellantis are both parent companies to many different brands.

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Today, India is on every global brand’s radar, and Ford cannot afford to ignore this opportunity. And it must adopt a strategy that reflects the new realities of the market.

Ford exited India in September 2021 after struggling to stay competitive despite a broad range of ICE models, including the Figo, Aspire, EcoSport and Endeavour.

Ford plans to reboot a mothballed manufacturing plant in India three years after the US automaker said it would stop building cars in the world’s most populous nation.