Amazon plans to add new transparency tools to its demand-side platform, Amazon Ads, following a report earlier this month ...

Amazon Ads has been working on key features for the Amazon DSP to deliver better customer experience and help advertisers ...

“For the first time on the Amazon DSP, advertisers can apply AI-optimized automation to purchase TV advertising that reaches unique audiences of customers most likely to buy their products or ...

More dollars are flowing through the Amazon ads machine. Plus, are advertisers coming back to X out of fear of the Trump administration?

Ads Planner allows advertisers to assess audience potential, measure deduplicated reach and frequency across video and ...

Daehong Planning, a comprehensive advertising agency under the Lotte Group, announced on the 3rd that it will launch 'Amazon DSP (Demand-Side Platform)' advertising operation services for K-brands ...

A study carried out in Germany found that Sponsored Ads and DSP worked together to reduce time to revenue baseline by nearly a quarter (24%) in comparison with a benchmark where a product was not ...

with Amazon Ads affirming that inventory can be purchased via the platform in as few as four clicks. "For the first time on the Amazon DSP, advertisers can apply AI-optimized automation to ...