More dollars are flowing through the Amazon ads machine. Plus, are advertisers coming back to X out of fear of the Trump administration?

Amazon plans to add new transparency tools to its demand-side platform, Amazon Ads, following a report earlier this month ...

Discussing the firm’s first revenue miss in eight years as a public company, CEO Jeff Green acknowledged a number of “people ...

Roku is betting on their Data Cloud to provide better, more targeted advertising for media, agencies, and brand customers and more valuable advertising budgets to Roku. In this interview with Roku's ...

The Trade Desk missed its own guidance for the first time ever as a publicly traded company. CEO Jeff Green blamed the ...

Lalatendu Das, CEO of Publicis Media South Asia, spoke exclusively to e4m on the declining share of TV in ad spends, the ...

Amazon reports Q4 2024 revenue of $187.8B (+10% YoY), driven by ad growth (+18%) & record third-party sales (61%).

Amazon spent $21 billion on advertising and promotion in 2024. Ad Age tallies ad spending over the 30 years since Amazon ...

Amazon.com Inc.’s Prime Video has begun offering 16 regional sports networks as a $20-a-month addition to its regular ...

Currently in beta, the expanded search function will send shoppers to a brand’s website if the product they want isn’t sold ...