Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...
Customer and prospect data is the fuel that runs your Customer Relationship Management (CRM) and direct marketing campaigns, and the internet has enabled marketers to gather far more data than ever ...
At this point you must decide which and how many segments to target. To begin, consider various possible “coverage patterns.” These patterns are simply the ways a firm might choose and ultimately ...
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