It made the concept of a smaller car a strength and not a weakness. The campaign was ranked as the best advertising campaign of the 20th century by Ad Age. Nike's slogan "Just Do It" is so ...
Outgoing CEO John Donahoe set Nike on the wrong trajectory, thanks to bad assumptions about product and distribution, and an ...
Just Do It. Er, Just Frame It. That's the motto of this exhibition at Poster House, a museum in Chelsea that's dedicated to ...
Outgoing Nike CEO John Donahoe made strategic missteps, most especially losing his team's winning spirit.. In-coming 32-year ...
In case you don’t know, Perplexity is an AI company. However, unlike most other AI companies, Perplexity’s main product isn’t ...
Among my recent work, one piece that stands out to me is Nike’s “This Is How We Play,” which was part of a multiyear plan to ...
Buy now, pay later (BNPL) can sound appealing if you don’t want to wait until you can afford a particular item or service to ...
Investors are hoping that replacing John Donahoe as chief executive will lift its stock price and restore the brand’s cool ...
Nike has a deep bench of executives who could potentially step up and serve as its next CEO, but Hill seems like one of the best fits, given his wide range of experience at the company. Donahoe, ...
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A “misleading” online advertisement for $35 Nike sneakers has been banned in Britain for failing to make clear that the ...