Each e12 ball is designed to help golfers overcome a common specific trajectory shortcoming and enhance consistency.

The latest iteration of Bridgestone's e12 family of golf balls consists of three models: HiLaunch, Straight and Speed. The ...

All joking aside, there’s something to be said for keeping a golf ball message simple. That’s the approach Bridgestone is ...

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Another week, more releases to sort through. COBRA, in particular, had a big week! Anyone interested in new wedges will have ...

Looking to learn what you need to know about the latest new products from Bridgestone? These handy thumbnails will keep you up to date on the company's new releases across all club and ball ...

What you need to know: The latest iteration of Bridgestone's e12 family of golf balls consists of three models: HiLaunch, Straight and Speed. The designs are targeted at three specific types of ...

Gear: Bridgestone e12 HiLaunch, e12 Straight, e12 Speed golf balls Price: $34.99 per dozen Specs: Three-piece golf balls with rubber core, mantle layer, and urethane cover. All balls are available ...