While 2025 may be off to a rocky start, at least it's looking pretty good on the beauty front. Despite classic new-beginning ...

CHANEL reinvents its signature style with Gracie Abrams at the forefront, featuring a mix of tweed, pearls, and relaxed ...

A pre-cursor to the brand’s larger Spring collection, Chanel’s Spring Pre-Collection teases what’s to come from Chanel in the ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

So you’ve found your signature scent. But when it comes to the eau de toilette vs parfum versions, which should you choose?

That was, however, before Zara perfume dupes entered the scene. As a beauty editor who is utterly obsessed with collecting fragrance - we're here to convince you that Zara has the best dupes available ...

As health and environmental concerns rise, consumers are increasingly drawn to natural and organic fragrance products. This ...

When telling time alone isn't enough, these spectacular timepieces from luxury watchmakers are pushing the art of horology to ...