The Appeal of Cultural Partnerships. By aligning with cultural phenomena, fashion brands tap into built-in fanbases, ...

What exactly is brand-named merchandise? Branded merchandise can be a potent method of increasing brand recognition, increasing customer loyalty, and involving employees. When employees wear or use ...

The Antwerp-based men's and women's brand-pronounced "honest"-announced this week that it has been acquired by fellow Belgian ...

Tigeraire is going head-to-head in federal court with Sun Day Red, an apparel company owned by golf industry giant TaylorMade ...