Asian fast-casual restaurant chain Wow Bao is continuing its Web3 push with a new Roblox experience that is integrated with its Hot Buns Club rewards program. Since launching in 2003 in Chicago, Wow ...

Hype around the metaverse may have dissipated, but brands remain interested in leveraging online games to foster affinity with young consumer groups that have largely shunned traditional media. Wow ...

To say that Roblox is full to the brim with anime-inspired experiences would be a huge understatement. In fact, there are so many of them, it’s challenging just keeping track. One titled Type Soul, ...

What is the best way to connect with customers? This “simple question” is almost always at the top of businesses’ minds, right next to “How can we improve our profit margin?” The trick, obviously, is ...

Fashion continues to make its mark in the gaming space thanks to great collaborations, and that continues with adidas teaming up with Roblox. Roblox is no stranger when upgrading the drip in the game.

An early adopter of Roblox’s in-game commerce experiences, Walmart is now launching a new interactive initiative within the virtual gaming world that invites players to unlock real-world membership ...

Roblox is a massive app — as of September 2023, Roblox says it has more than 65 million daily active users — and it’s becoming an increasingly interesting platform to watch amid growing competition ...