In a break with the tradition that has existed since the early 2000s, the Coca-Cola Company has developed a new commemorative bottle specific to Donald Trump.

Bottler Coca-Cola Beverages Philippines Inc. has changed the company’s legal name to Coca-Cola Europacific Aboitiz Philippines Inc. “Our new name signifies an exciting new phase in our journey as we reaffirm our commitment to serving our customers,

On Tuesday night, Margo Martin, Trump’s deputy director of communications, announced on X that he had “received the first ever Presidential Commemorative Inaugural Diet Coke bottle,” along with a photo of Coca-Cola Company chairman and CEO James Quincey personally presenting it to Trump.

The Coca-Cola Company presented Donald Trump with a commemorative bottle of Diet Coke to celebrate his inauguration. The tradition dates back to 2005, when George Bush received one. Eight years ago, when Donald Trump was first sworn in as president,

The gift comes after Coca-Cola slammed the president-elect and his supporters following the Jan. 6 insurrection

Coca-Cola CEO James Quincey on Tuesday hand-delivered Trump a personalized Diet Coke bottle honoring his upcoming inauguration—a huge aboutface from a company that was condemning the “unlawful and violent events” of January 6 just four years ago.