Two legendary NBA stars and future first-ballot Hall of Famers are leading the way in jersey sales thus far during the ...

Victor Wembanyama moved up to fifth but the old guard still tops the list. The Celtics led in team merchandise sold.

Golden State Warriors star Stephen Curry gifted a pair of jerseys to the sons of Los Angeles Lakers head coach JJ Redick, ...

The Celtics appear at No. 1 on the Team Merchandise list for the first time in 17 years, while Curry sits atop the ...

Golden State Warriors star guard Stephen Curry and Los Angeles Lakers superstar LeBron James lead the NBA in jersey sales.

The Los Angeles Lakers and Golden State Warriors met on Saturday night in San Francisco as the finale to NBA Rivalry Week.

SAN FRANCISCO — Steph Curry and LeBron James, the two defining players of the past 20 years of basketball, met for the 53rd ...

SAN FRANCISCO — The first of what is expected to be five jersey retirements from the Golden State Warriors dynasty has been ...

Stephen Curry led the NBA in jersey sales in the first half of this season, with LeBron James second, the NBA announced. Jayson Tatum was third. The new guard started to show up later, with Victor ...

Curry has led the league in jersey sales three straight years, with James not far behind him. They’ve each won four NBA championships and their teams met in the Finals four straight years ...

Although LeBron James dominated the league in three separate decades, the NBA has slowly turned to other players for dependence on popularity. While not as dominant as James, Golden State Warriors ...