Deion Sanders' Daughter Expands NIL Portfolio With Rihanna's Brand Partnership
Billionaire superstar and business woman, Rihanna, recently signed Shelomi Sanders, the daughter of Deion Sanders, to a name, ...
Deion Sanders and Colorado cashing in on record profits with 'Prime Effect'
Deion Sanders’ arrival as head coach of the Colorado Buffaloes marked a transformative era, propelling the university to unprecedented financial success in the ...
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Deion Sanders’ Nike sneaker sells out in minutes
The Nike Air Diamond Turf sneakers sell out in minutes, 30 years after their 1994 debut, highlighting Deion "Coach Prime" ...
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NFL: Deion Sanders and the Million-Dollar Alamo Bowl Insurance Causing Controversy
The Colorado coach claimed record-breaking coverage for Shedeur Sanders and Travis Hunter, but the real details have sparked ...
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Deion Sanders Drops an Endearing Message for Son Shilo Sanders and Other Colorado NFL-Bound Players
Colorado Buffaloes head coach Deion Sanders has posted an endearing message about some of his current players ahead of the 2025 NFL Draft. Coach Prime took to the social media platform X and outlined ...