Deion Sanders’ iconic Nike Air DT Max '96 has surged in value on the secondary market following Kendrick Lamar’s Super Bowl ...

Shedeur Sanders stayed loyal to his father and his Nike sneakers after turning down an offer to receive some rare Jordan ...

Kendrick Lamar made history with his Super Bowl Halftime Show performance on Sunday night, setting the new all-time ...

Kendrick Lamar’s Super Bowl Halftime Show performance caused quite the buzz, and not just for its political messaging and ...

Nothing boosts sales quite like people wearing particular merchandise during big performances on the biggest stage. From golf ...

Kendrick Lamar's Super Bowl LIX halftime show featured him wearing Nike Air DT Max ’96 sneakers, creating a buzz in sneaker ...

It’s never too early to be thinking of Christmas especially if like footwear giant Nike (NKE) you recently posted a slide in ...

During last night’s Super Bowl LIX halftime show, Kendrick Lamar took yet another victory lap—following his Grammy win last weekend for “Not Like Us” —to cap off one of the most heated feuds in recent ...

Rapper Kendrick Lamar wore Colorado head coach Deion Sanders' Nike Air DT Max '96 shoes during his Super Bowl halftime ...

Deion Sanders continues to be a part of the Super Bowl indirectly. He won two Lombardi trophies as a player in the 90s.

Kendrick Lamar’s Apple Music Super Bowl Halftime Show was more than just a musical spectacle—it was a statement. While the ...

Sneakers were rapidly becoming more fashionable through the decades and by the time the 1990s rolled around, the floodgates ...