Sergio Zyman was the marketing executive who made Diet Coke into a cultural icon. His daughter Jennifer had a front-row seat ...

Branding flops often stem from tunnel vision, not bad ideas. Nike’s recent ad flop shows how intent vs. perception can ...

In what appears to be a new promotional campaign, the cola giant has unveiled a variety of new designs, inviting drinkers to share a Coke (or Diet Coke) with people like their “Sis,” “Partner,” and ...

Rising stars of media buying talk what's exciting in media, change needed in the industry and advice for advertisers.

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