Dive into the history of Diet Coke with a personal account from the daughter of Sergio Zyman, the marketing executive behind ...

In what appears to be a new promotional campaign, the cola giant has unveiled a variety of new designs, inviting drinkers to share a Coke (or Diet Coke) with people like their “Sis,” “Partner,” and ...

Branding flops often stem from tunnel vision, not bad ideas. Nike’s recent ad flop shows how intent vs. perception can ...

Dirty sodas — just a soda with add-ins — have been popping up on social media and TV for years, and if you haven’t tried one, that needs to change.

The 1985 launch of New Coke was the result of the cola wars between Coca-Cola and Pepsi. It didn't work out as Coca-Cola intended.

If you want to try a more sparkling tonic substitute, Wild Wonder offers gut-loving prebiotics, probiotics, and a dreamy ...

“Taxing is not necessarily the answer to all of the diet related problems we see in society,” said Pearson. “Yes, the sugar ...