Moving on from Ferrari in 1979, Heuer turned to McLaren, a partnership that would become one of the longest in F1 history.

TAG Heuer returns as an Official Partner and timekeeper for Formula 1 as the FIA celebrates 75 years of storied motorsports history.

Over the summer, it was reported that the Swiss watchmaker was gunning to become the motor-racing competition’s official ...

The famous Swiss luxury brand will become Formula One's Official Timekeeper once more next year, continuing its long, storied ...

The 2025 season was already going to be a year of transition for the Mercedes Formula 1 team. With longtime championship ...

We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

F1's fashion silly season moved into top gear on Tuesday with Alpine switching to Castore while Mercedes brought Adidas back ...

The Nikkor Z 35mm F1.4 ($599.95) is an intriguing alternative to Nikon's other bright 35mm Z series prime, the Nikkor Z 35mm ...

Though they've yet to turn a wheel, Prema made a splash debut at the team's IndyCar launch program on Friday in Charlotte.

Lewis Hamilton is one of the biggest and most recognisable sportspeople in the world. Such a privilege usually comes with a personal number; Cristiano Ronaldo’s No.7, Michael Jordan’s ...

Matt has a really interesting perspective for that kind of conversation since he’s been at AWS for 20 years — he started at ...