While the concept of online retailers using videos to boost sales has been around for years, Flipkart hopes this strategy ...

AI+ launches Nova 5G and Pulse smartphones in India today with 50MP cameras, 5,000mAh batteries, and prices starting at ₹5,000. Here’s what to expect from the livestream and first-time smartphone ...

Flipkart India Pvt uses social videos to convert young consumers into loyal customers, gaining an edge over rivals.

Myntra has introduced Glamstream, a new platform combining shoppable lifestyle content with over 4,000 episodes featuring celebrities. This initiative enhances its content-led commerce strategy ...

Netflix’s live-events-first sports ploy skips league rights—and Serrano v Taylor could reshape how streamers compete for viewers, revenue, & margins.

Amazon Doubles Down on Dual Streaming Strategy in India With Prime Video and MX Player Amazon execs arrived at APOS to detail new content strategies, theatrical expansion plans, and a mobile-first ...

Server-guided ad insertion (SGAI), and the variety of squeeze-back and picture-in-picture (PiP) ad options it enables, creates great opportunities for brands to innovate and engage audiences in new ...

The 3Cs of Marketing is a popular concept. In this Marketing Smarts live show, George B. Thomas and Dorien Morin-van Dam delve into the 3Cs of social media strategy.

Inside Amazon’s two-platform streaming strategy in India Amazon outlines how it uses Prime Video and Amazon MX Player to address India’s diverse viewing habits, from premium cinematic ...