Sacred cows often wind up served on platters, carved up by the almighty dollar. Latest example: LSU wants to sell ...

Musicians have a long history of appearing as front-of-shirt sponsors and when they do, those kits always stand out from the ...

Check out photos of ASU football's new uniforms for the 2025 college football season, with one including Sparky on the helmet ...

With 32 historic teams across the league, every logo tells a story. But where do the New Orleans Saints place in our NFL logo ...

At the Ehrenberg-Bass Institute, University of South Australia, we’ve spent decades researching brand strategy. Coca-Cola’s ...

Microsoft Corp has signed a cloud computing deal with the Premier League, a pact that will let the software company tout its ...

The Pac-12 struck a media-rights deal with CBS that sets up the network to broadcast a minimum of four football and men’s ...

In a ranking by CBS Sports on the best throwbacks in the NFL, the Jaguars came in at No. 9.

BENGALURU: The Queens Premier League (QPL) unveiled the official logo for its second season, titled ‘Kreedotsava’, at a grand ...

Why should you have to wait until all of the Premier League kits are out before you see them ranked? Here's every 2025-26 jersey that's been released.

The recent hiring of Walt Jones as Tulane baseball assistant coach was a boost to the Green Wave — and even Vanderbilt’s head ...

Pittodrie legend Strachan warns Aberdeen must use the summer transfer window to build a squad strong enough to balance European league action with domestic commitments.