The Air Jordan 40 hits stores today, marking four decades of the signature line that birthed sneaker culture as we understand ...

Along with a recently released set of Air Jordan 1s inspired by burgers, fries and milkshakes, Jordan Brand has another set ...

Michael Jordan had just come on board with the Chicago Bulls as a rookie player. He was already a fantastic dunker, and his ...

Zion Williamson revealed the fourth iteration of his Jordan Brand signature shoe.

In the 1990s, Gatorade coined the phrase, 'Be Like Mike' in reference to pitchman Michael Jordan. Since, there have been athletes to market food and drink prod ...

NBA legend Michael Jordan once signed a pair of Air Jordans for a fan who jumped out of a moving car to meet him. It happened in August 1992. “As the day progressed, more people kept hearing ...

JuJu Watkins' Gatorade drew comparisons with Michael Jordan. One fan said, "JUJU WILL BE THE MJ OF WOMEN’S SPORTS," one fan said.

USC star JuJu Watkins added another big endorsement to her growing portfolio. Gatorade announced Thursday it signed an NIL deal with the sophomore guard. She's the third women's basketball player ...

Gatorade revives the classic ‘Is It In You?’ ad campaign with Caitlin Clark, Michael Jordan, Josh Allen, Jayson Tatum, A’ja Wilson and Sydney McLaughlin-Levrone.