Jack Gordon conducts a pilot study to investigate the effects of 'brain rot' (content consumption) on cognitive performance.

Brain rot, a phrase popular among Gen Z and Alpha, is also a notably self-deprecating term, Benjamin K. Johnson, Ph.D., an associate professor of advertising at the University of Florida, ...

Brain rot, a phrase popular among Gen Z and Alpha, is also a notably self-deprecating term, Benjamin K. Johnson, Ph.D., an associate professor of advertising at the University of Florida, ...

Mariska Hargitay Shares What It Was Really Like Being in Taylor Swift's 'Bad Blood' Girl Squad JM Smucker becomes latest food ...

Brain rot is a pretty graphic term, but don’t worry, your brain isn’t actually rotting, says Amanda Elton, PhD, an assistant professor of psychiatry at University of Florida.

Oxford University Press declares "Brain Rot" 2024's Word of the Year, defining it as mental deterioration from overconsumption of trivial online content. This excessive digital media use ...

Brain rot is a pretty graphic term, but don’t worry, your brain isn’t actually rotting, says Amanda Elton, PhD, an assistant professor of psychiatry at University of Florida.

The Japanese comedian and TV personality sent the internet into overdrive almost 10 years ago when he came up with the ...

Three ways to reduce brain rot and improve sleep 1. Stick to a no-screen rule in the hours before your bedtime. Sticking to a digital curfew is a habit that even celebrities like Friends star ...