HBO Max has been going through a strange brand reimaging in the last five years, and it’s affecting their own social media ...

These crime dramas are a reminder of how many great movies are available on HBO Max, or whatever it's called now.

HBO Max launched in 2020, which would give subscribers exclusive WarnerMedia content, only for its merger with Discovery to ...

As the nation reels in all the sudden, horrible change of this grim moment, it feels increasingly impossible to ever go ...

As of Wednesday, HBO Max is no longer Max and is back to being HBO Max, just on the Max platform. We know, it’s confusing.

After a two-year experiment under the MAX trademark, Warner Bros. Discovery is restoring HBO MAX as the brand for its flagship streaming platform. With so many name changes in recent years, it ...

Had a friend inside HBO at the time and apparently the entire 'Max' branding was one powerful exec who thought it would be a great idea contra every single piece of internal research.

Advertisement arts entertainment TV Popular streamer Max to become HBO Max — again Move represents a rare do-over in corporate branding, experts say.

The “Max” era was a success story because HBO never lost sight of its target audience. For the second coming of “HBO Max” to be successful, market research remains indispensable. Just like hit shows ...

Warner Bros Discovery is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service two years ago.

Warner Bros Discovery is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service two years ago.

Two years ago, Warner. Bros. Discovery changed the name of its flagship streaming service from HBO Max to simply Max. It was clearly a mistake.