A random anecdote from the Kentucky men’s basketball team during March Madness has sent a cereal brand’s stock skyrocketing.

Amari Williams’ teammates weren’t satisfied with his pregame breakfast before playing Troy, so they searched Milwaukee for Williams’ childhood cereal.

An English breakfast cereal apparently helped fuel Kentucky's journey to the Sweet 16. 3rd-seeded Kentucky outlasted ...

Michigan State is Sweet 16-bound. After starting the season unranked, the Spartans won the Big Ten regular season and earned a No. 2 seed in the NCAA tournament. No. 10 seed New M ...

Amari Cooper remains unsigned. Why won't the teams that know him best - like the Dallas Cowboys and the Buffalo Bills - bid ...

There may not have been a more important shot in the game than the one Trent Noah hit in the first half. Kentucky started the ...

How often does one actor play both protagonist and antagonist, like Robert De Niro in The Alto Knights? A brief history of ...

Kentucky forward Amari Williams gave Wildcats fans a scare on Thursday when he suffered a back injury during practice. Head ...

Amari Williams was the first transfer to commit to Mark Pope last year. The Kentucky coach and his star center discuss how ...

Social media is buzzing after Alabama basketball learned the 2025 Gatorade Player of the Year is coming to Tuscaloosa. What to know about Amari Allen.

DENVER — The University of Wisconsin men’s basketball team hadn’t won an NCAA Tournament game in three years. That drought is ...