With consumers engaging with content across more channels than ever before, optimizing spend is critical to ensure you’re reaching your audience where they are. Yet a significant hurdle remains: the ...

After a few years when viewers could mostly avoid commercials through streaming subscriptions, television advertising has come roaring back — and consumers don’t seem to mind.

Vibe says more than 5,000 brands have used its self-service TV-buying ad platform — and 10% of the ads it runs are created using generative AI.

Brands partner with influencers for two distinct, but equally valuable reasons: audience reach and authentic content. Yet, according to Keith Bendes, Chief Strategy Officer at Linqia, a key insight ...