Ethan Gawronski was about 10 years old when he discovered Roblox. He dove into its games, mostly to socialize with other kids. Now, at age 20, Gawronski has his own Roblox game that he works on full ...

Roblox has become a video game titan, in recent years dominating the world of kids’ gaming and earning $454 million in revenue last quarter alone. A new report argues that success is built on ...

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.