IMSA made huge strides with its social media metrics in 2024. Jake Galstad/Motorsport Images Adding 99,000 subscribers ... but it needs a personality. The logo is known, but what does it make ...

Hot laps by IndyCar drivers highlight the return of Racing Day to the Detroit Auto Show. Newgarden will be joined by David ...

It’s branding 101 but also a masterclass, which is what we’re trying to do at IMSA with our own brand. It’s established, but it needs a personality. The logo is known, but what does it make you feel ...

This electrifying collaboration is a vivid testament to the shared values of precision and resilience that define the racetrack and the cybersecurity world.

MBM Motorsports’ name change draws mockery as fans question its impact on the team's persistent struggles and performance issues.

The first 60 minutes and last two hours will air on NBC. USA, IMSA.TV and YouTube will share the middle portions. After that, IMSA, NASCAR’s sports-car cousin, will hibernate for six weeks.

There’s an image in the new issue of RACER magazine that stopped me in my tracks. It’s Roger Penske, an all-business expression on his face, with every one of his “Baby Borg” trophies – one for ...

IMSA arranged for 27 high school students who excel in STEM programs to come to the speedway to educate the teens on how many opportunities exist in motorsports for those interested in science ...

Any new future entries—Genesis from the Hyundai family and/or Ford, maybe—would mean current entries would not make the cut. More OEMs is a good thing, unless maybe you’re a gentleman racer ...

An unofficial one, of course. Really, the IMSA WeatherTech Sportscar Championship 2025 schedule kicks off Saturday and Sunday with the 24 Hours of Daytona race at Daytona International Speedway.