With brand recognition supporting everything from the roster to the food lineup, Dreamville Festival set a standard.

But why this particular imagery? When it comes to award shows, J. Cole has notoriously been snubbed. The artist has been up for a music-related award 43 times since 2012 and only won six of them.

However, the salespeople appeared to be “ignoring” the Grammy award-winning artist and instead spending more time with other customers-like the mentioned TikToker. “J Cole & I shopping for ...

J. Cole was raised in Fayetteville and graduated ... He was nominated for Best New Artist at the 2012 Grammys, losing to Bon Iver. In total, Cole has been nominated for 17 Grammy Awards and ...

J. Cole and his Dreamville team have revealed the official lineup for the fifth and final Dreamville Festival, set to take ...