Ally Brooke has a new collaboration up her sleeve and the singer says it's lowkey one of the favorite projects she's ever ...

Ally Brooke announces her body inclusive Bold Elements x Ally Brooke collection with JCPenney, which includes apparel and accessories for petite women ...

JCPenney is going big on petite fashion with its new collection designed to flatter all body types, no matter their stature.

The 650-location department store chain has joined forces with the company behind names such as Eddie Bauer and Aéropostale ...

Plano’s JCPenney and a retail company called Sparc Group announced a merger to form a new company in the market. The company, ...

The collaboration brings a spunky take on fashion, with an emphasis on petites, to the family-oriented department store.

JCPenney merges with Sparc Group to form Catalyst Brands, combining six brands and boasting $9 billion in revenue.

It remains to be seen if merchandise bearing the names of brands like Aeropostale, Eddie Bauer and Nautica, all now aligned with JCPenney, will make their way into JCPenney stores.

JCPenney has weathered a bankruptcy ... Target has long been a known player in the apparel market. Walmart in particular has invested recently in clothing, Wimer said, and it’s not going ...