Yum China’s CEO spends hours observing customers eat—and it’s inspired some crowd-favorite menu launches at KFC and Pizza Hut ...

Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are ...

The boss sponsors someone to be promoted and we have a committee with very senior people, including myself, to sift through ...

Yum China CEO Joey Wat saw Gen Z diners dip fried chicken into mashed potatoes, which gave her the idea for a "mash potato ...

KBP Foods’ footprint has grown to more than 1,000 restaurants, including KFC, Taco Bell, Arby’s, and most recently, Sonic ...

Taco Bell continues to drive Yum!'s performance with strong sales growth, innovation, and value promotions, contributing 75% ...

In conjunction with this milestone, a new side-by-side KCOFFEE cafe was also unveiled, the 100th in Guangdong province, highlighting the growing popularity of this innovative business model. Yum China ...

In reality, it's a monicker that has to do with the success of KFC China—one of the company’s many fast food brands including Taco Bell and ... convince “people in New York or Texas or ...

Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are increasing purchases and reducing customer churn. The company last week ...

Church's Chicken has recently begun advertising some new chicken, bragging about the fact that they've gone back to the ...